Samala is a lifestyle brand, that dedicates 10% of its profits to paying tuition for students in need. Our name derives from a Southern African language, Chichewa, meaning 'to protect and oversee.' In Hebrew, it also means 'requested of God.'

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We are a lifestyle brand that creates authentic apparel and accessories that are affordable, aesthetic, and also athletic. As of today, Samala has provided tuition for ten students in Zimbabwe. We started in Zimbabwe because our founders are originally from Zimbabwe as well as the United States. However, we continuously strive to widen our influence across the world.